{"id":20446,"date":"2025-06-13T09:31:32","date_gmt":"2025-06-13T07:31:32","guid":{"rendered":"https:\/\/www.wannme.com\/?p=20446"},"modified":"2025-06-13T09:31:32","modified_gmt":"2025-06-13T07:31:32","slug":"amazon-is-removing-billions-of-listings-from-its-platform","status":"publish","type":"post","link":"https:\/\/www.wannme.com\/en\/amazon-is-removing-billions-of-listings-from-its-platform\/","title":{"rendered":"Amazon is removing billions of listings from its platform."},"content":{"rendered":"<h2 data-start=\"98\" data-end=\"152\"><strong data-start=\"98\" data-end=\"152\">Why is Amazon removing products from its platform?<\/strong><\/h2>\n<p data-start=\"154\" data-end=\"347\">At the end of May 2025, an internal Amazon project called \u201cBend the Curve\u201d came to light. Its goal is to reduce the number of active ASINs from around 74 billion to under 50 billion before December.<\/p>\n<p data-start=\"349\" data-end=\"540\">The objective is clear: eliminate billions of \u201clow productivity\u201d listings \u2014 those without inventory, abandoned or duplicated \u2014 to save between $22 and $36 million in AWS infrastructure costs.<\/p>\n<p data-start=\"542\" data-end=\"766\">Amazon has stated that this will not affect the visible product offering but aims to improve data quality. This creates a great opportunity for sellers to improve the quality of their listings and boost visibility and sales.<\/p>\n<h2 data-start=\"773\" data-end=\"819\">What does this mean for sellers in Europe?<\/h2>\n<p data-start=\"821\" data-end=\"901\">Although the project is global, it directly affects sellers in European markets:<\/p>\n<ul data-start=\"903\" data-end=\"1440\">\n<li data-start=\"903\" data-end=\"969\">\n<p data-start=\"905\" data-end=\"969\"><strong data-start=\"905\" data-end=\"967\">Listings with no sales or inventory are being deactivated.<\/strong><\/p>\n<\/li>\n<li data-start=\"970\" data-end=\"1179\">\n<p data-start=\"972\" data-end=\"1179\"><strong data-start=\"972\" data-end=\"1047\">Sellers with large, inactive catalogs are facing \u201ccreation throttling,\u201d<\/strong> which limits the ability to create new ASINs. Amazon may see this as an attempt to inflate visibility with out-of-stock products.<\/p>\n<\/li>\n<li data-start=\"1180\" data-end=\"1440\">\n<p data-start=\"1182\" data-end=\"1238\"><strong data-start=\"1182\" data-end=\"1226\">Other specific blocks have been detected<\/strong>, such as:<\/p>\n<ul data-start=\"1241\" data-end=\"1440\">\n<li data-start=\"1241\" data-end=\"1312\">\n<p data-start=\"1243\" data-end=\"1312\">Brand infringement suspensions (e.g., using \u201c3M\u201d to mean 3 meters).<\/p>\n<\/li>\n<li data-start=\"1315\" data-end=\"1440\">\n<p data-start=\"1317\" data-end=\"1440\">Automatic rejections due to regulatory requirements \u2014 especially with products that require health or safety documentation.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 data-start=\"1447\" data-end=\"1499\">Key actions to protect your catalog and account:<\/h2>\n<ol>\n<li data-start=\"1501\" data-end=\"1651\"><strong data-start=\"1503\" data-end=\"1540\">Review and clean up your catalog.<\/strong><br data-start=\"1540\" data-end=\"1543\" \/>Remove or reactivate ASINs with no stock or sales. Check annual activity to avoid being flagged as inactive.<\/li>\n<li data-start=\"1653\" data-end=\"1851\"><strong data-start=\"1655\" data-end=\"1686\">Comply with EU regulations.<\/strong><br data-start=\"1686\" data-end=\"1689\" \/>From December 13, 2024, the General Product Safety Regulation (GPSR) requires full traceability and documentation \u2014 especially for batteries or chemical products.<\/li>\n<li data-start=\"1853\" data-end=\"1973\"><strong data-start=\"1855\" data-end=\"1887\">Strengthen brand protection.<\/strong><br data-start=\"1887\" data-end=\"1890\" \/>Registering your brand helps remove counterfeits and prevent automatic suspensions.<\/li>\n<li data-start=\"1975\" data-end=\"2084\"><strong data-start=\"1977\" data-end=\"2003\">Keep inventory active.<\/strong><br data-start=\"2003\" data-end=\"2006\" \/>Amazon removes out-of-stock listings. Stable inventory helps avoid throttling.<\/li>\n<li data-start=\"2086\" data-end=\"2244\"><strong data-start=\"2088\" data-end=\"2120\">Monitor alerts and act fast.<\/strong><br data-start=\"2120\" data-end=\"2123\" \/>Regularly check Seller Central and \u201cPerformance Notifications\u201d to respond quickly to any blocks with clear documentation.<\/li>\n<\/ol>\n<h2 data-start=\"2251\" data-end=\"2273\">What about buyers?<\/h2>\n<p data-start=\"2275\" data-end=\"2365\">While this is a backend cleanup, the effects are meant to improve the customer experience:<\/p>\n<ul data-start=\"2367\" data-end=\"2738\">\n<li data-start=\"2367\" data-end=\"2442\">\n<p data-start=\"2369\" data-end=\"2442\"><strong data-start=\"2369\" data-end=\"2406\">Fewer but higher-quality listings<\/strong> \u2192 Better content, stronger trust.<\/p>\n<\/li>\n<li data-start=\"2443\" data-end=\"2531\">\n<p data-start=\"2445\" data-end=\"2531\"><strong data-start=\"2445\" data-end=\"2477\">More relevant search results<\/strong> \u2192 Better categorization, fewer irrelevant products.<\/p>\n<\/li>\n<li data-start=\"2532\" data-end=\"2602\">\n<p data-start=\"2534\" data-end=\"2602\"><strong data-start=\"2534\" data-end=\"2572\">Fewer low-quality or generic items<\/strong> \u2192 Less risk, fewer returns.<\/p>\n<\/li>\n<li data-start=\"2603\" data-end=\"2738\">\n<p data-start=\"2605\" data-end=\"2738\"><strong data-start=\"2605\" data-end=\"2653\">Potential price increases in some categories<\/strong> \u2192 Less competition may drive prices up slightly but improve overall product quality.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"2745\" data-end=\"2763\">Final thoughts<\/h2>\n<p data-start=\"2765\" data-end=\"2976\">Amazon\u2019s decision marks a major shift: quality, compliance, and data cleanliness now matter more than sheer catalog size. Success will depend on how actively sellers manage their listings and adapt to new rules.<\/p>\n<p data-start=\"2978\" data-end=\"3072\">A healthy, converting, and well-stocked catalog is possible with the right financial strategy.<\/p>\n<p data-start=\"3074\" data-end=\"3149\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"3074\" data-end=\"3149\" data-is-last-node=\"\">Want to get paid daily for your Amazon sales? We can help \u2014 let\u2019s talk.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon launches plan to delete millions of listings. What are the criteria\u2014and how does it affect shoppers? &hellip; <a href=\"https:\/\/www.wannme.com\/en\/amazon-is-removing-billions-of-listings-from-its-platform\/\">Read More<\/a><\/p>\n","protected":false},"author":6,"featured_media":20447,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[407,415],"tags":[78,350,349,67,348],"class_list":["post-20446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-a-la-une","tag-amazon-en","tag-bend-the-curve-en","tag-catalog","tag-marketplaces-en","tag-product-listing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Massive Product Cleanup on Amazon: \u201cBend the Curve\u201d<\/title>\n<meta name=\"description\" content=\"Amazon launches plan to delete millions of listings. 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