{"id":24463,"date":"2025-11-14T14:50:50","date_gmt":"2025-11-14T13:50:50","guid":{"rendered":"https:\/\/www.wannme.com\/?p=24463"},"modified":"2025-11-17T15:10:20","modified_gmt":"2025-11-17T14:10:20","slug":"amazon-marketplace-reaches-new-milestones","status":"publish","type":"post","link":"https:\/\/www.wannme.com\/en\/amazon-marketplace-reaches-new-milestones\/","title":{"rendered":"New Milestones for Amazon Marketplace: $2.5 billion in Sales, Less Competition, and AI Expansion"},"content":{"rendered":"

A Record-Breaking Year for Amazon: Official Figures and Ecosystem Consolidation<\/strong><\/h2>\n

Amazon closed the third quarter of 2025 with historic results. According to data published in its Investor Relations reports and official releases, net sales reached $180.2 billion<\/strong>, a 13% increase<\/strong> compared to the same quarter in 2024.
\nThese numbers confirm Amazon as the most powerful digital infrastructure on the planet, built on a hybrid model where commerce, cloud services, and artificial intelligence coexist.<\/p>\n

Marketplace: $2.5 Trillion in Sales and Less Competition<\/strong><\/h2>\n

A study published by AMZ Prep places Amazon\u2019s third-party seller ecosystem above $2.5 billion in accumulated sales<\/strong>.
\nBut the big news is not just the growth \u2014 it\u2019s the transformation of the market itself:
\ncompetition has dropped by 30% over the last two years<\/strong>.<\/p>\n

In 2021, there were roughly 2.4 million active sellers<\/strong>; today, estimates suggest that around 1.9 million remain<\/strong>, a reduction of more than half a million.
\nFewer players, but stronger ones: those who stay are structured businesses focused on branding, automation, and financial planning.<\/p>\n

At the same time, 62% of the products sold on Amazon come from third-party sellers<\/strong>, an all-time high.
\nAmazon has become a more concentrated \u2014 but also more professional \u2014 environment.<\/p>\n

Why There\u2019s Less Competition (and Why That Can Be Good)<\/strong><\/h2>\n

Several factors explain this decline:<\/p>\n

    \n
  1. Rising logistics and advertising costs
    \n<\/strong>FBA fees, internal advertising (retail media), and inventory management have raised entry barriers. Competing in 2025 requires a higher initial investment, but it also delivers greater returns when done well.<\/li>\n
  2. Greater seller professionalism
    \n<\/strong>New sellers arrive with structure, AI tools, and advanced metrics. Listing a product is no longer enough \u2014 you must build a brand.<\/li>\n
  3. Regulatory and tax obligations
    \n<\/strong>In Europe, the implementation of the DSA and stricter traceability rules have pushed out less transparent operators.<\/li>\n<\/ol>\n

    The result: fewer \u201copportunistic sellers\u201d and more consolidated companies.<\/p>\n

    In practical terms, this concentration reduces unfair competition and increases opportunities for those who can scale sustainably.<\/p>\n

    Data That Confirms the Shift<\/strong><\/h2>\n