{"id":25062,"date":"2025-12-01T09:21:47","date_gmt":"2025-12-01T08:21:47","guid":{"rendered":"https:\/\/www.wannme.com\/?p=25062"},"modified":"2025-12-01T09:21:47","modified_gmt":"2025-12-01T08:21:47","slug":"what-is-amazon-ads-agent","status":"publish","type":"post","link":"https:\/\/www.wannme.com\/en\/what-is-amazon-ads-agent\/","title":{"rendered":"Amazon Ads Agent: the new AI that automates campaigns and optimizes Amazon Ads"},"content":{"rendered":"<p data-start=\"93\" data-end=\"471\">Amazon has officially announced Ads Agent during its <a href=\"https:\/\/www.amazonadvertisingevents.com\/unboxed2025\"><em>unBoxed 2025<\/em><\/a> event, marking a significant leap in advertising automation within Amazon Ads, Amazon DSP, and Amazon Marketing Cloud (AMC). The company presents it as a specialized AI agent\u2014not just another chatbot\u2014capable of executing <a href=\"https:\/\/advertising.amazon.com\/resources\/whats-new\/unboxed-2025-introducing-ads-agent\">complex operational tasks<\/a>, optimizing campaigns, and translating natural language into SQL.<\/p>\n<h2 data-start=\"473\" data-end=\"501\">What is Amazon Ads Agent?<\/h2>\n<p data-start=\"503\" data-end=\"747\">According to Amazon, Ads Agent is designed to automate manual processes and reduce operational friction for advertisers. It does <strong data-start=\"632\" data-end=\"639\">not<\/strong> generate ad copy or creative assets; its main function is to <a href=\"https:\/\/advertising.amazon.com\/resources\/whats-new\/unboxed-2025-ads-agent-in-amazon-marketing-cloud\">execute actions<\/a> and build campaign structures.<\/p>\n<h2 data-start=\"749\" data-end=\"797\">Automatic campaign creation from a media plan<\/h2>\n<p data-start=\"799\" data-end=\"957\">One of the most notable features is that Ads Agent can transform a media plan (even a complex one in Excel) into fully configured campaigns within Amazon DSP.<\/p>\n<p data-start=\"959\" data-end=\"1203\">Amazon explains that the agent allows advertisers to \u201cUpload a custom media plan and let Ads Agent create the campaign structure and ad groups for you.\u201d This represents a radical shift in a process that previously required hours of manual work.<\/p>\n<h2 data-start=\"1205\" data-end=\"1261\">Operational actions via natural language instructions<\/h2>\n<p data-start=\"1263\" data-end=\"1430\">Another revolution: Ads Agent allows users to execute operational commands simply by describing what they want to do. Some examples cited in specialized media include:<\/p>\n<ul data-start=\"1432\" data-end=\"1547\">\n<li data-start=\"1432\" data-end=\"1476\">\n<p data-start=\"1434\" data-end=\"1476\">\u201cPause all campaigns with a ROAS below 2.\u201d<\/p>\n<\/li>\n<li data-start=\"1477\" data-end=\"1547\">\n<p data-start=\"1479\" data-end=\"1547\">\u201cAdjust pacing for STV campaigns to spend the budget before Friday.\u201d<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1549\" data-end=\"1645\">This means the need to navigate countless menus or perform manual adjustments can be eliminated.<\/p>\n<h2 data-start=\"1647\" data-end=\"1717\">The biggest transformation: automatic SQL in Amazon Marketing Cloud<\/h2>\n<p data-start=\"1719\" data-end=\"2083\">AMC is extremely powerful, but until now it was limited to those who knew SQL.<br data-start=\"1797\" data-end=\"1800\" \/>Ads Agent removes that barrier with a system that translates natural language into SQL queries, enabling advanced analysis without technical knowledge. According to Amazon, it \u201cCreates complex AMC analytical queries using natural language and lets Ads Agent translate them into SQL.\u201d<\/p>\n<p data-start=\"2085\" data-end=\"2136\">Some examples shown in specialized outlets include:<\/p>\n<ul data-start=\"2138\" data-end=\"2309\">\n<li data-start=\"2138\" data-end=\"2225\">\n<p data-start=\"2140\" data-end=\"2225\">\u201cShow me the purchase rate of users who watched my STV ad and then watched the show.\u201d<\/p>\n<\/li>\n<li data-start=\"2226\" data-end=\"2309\">\n<p data-start=\"2228\" data-end=\"2309\">\u201cCreate an audience of users who saw my display ad 3 times and did not purchase.\u201d<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2311\" data-end=\"2359\">This democratizes AMC on an unprecedented scale.<\/p>\n<h2 data-start=\"2361\" data-end=\"2405\">Why is this move so important for Amazon?<\/h2>\n<p data-start=\"2407\" data-end=\"2715\">This launch aligns with the broader trend of \u201cAI agents\u201d being adopted by platforms like Google and Meta.<br data-start=\"2512\" data-end=\"2515\" \/>But Amazon focuses on a critical point: <strong data-start=\"2555\" data-end=\"2587\">eliminating operational work<\/strong>, which some media describe as \u201cthe end of manual campaign management,\u201d moving toward a more automated, technology-led workflow.<\/p>\n<h2 data-start=\"2717\" data-end=\"2771\">What does this mean for the future of retail media?<\/h2>\n<p data-start=\"2773\" data-end=\"2823\">If Ads Agent delivers on its promise, we will see:<\/p>\n<ul data-start=\"2825\" data-end=\"3101\">\n<li data-start=\"2825\" data-end=\"2900\">\n<p data-start=\"2827\" data-end=\"2900\">Less manual work, leading to reduced operational time and fewer errors.<\/p>\n<\/li>\n<li data-start=\"2901\" data-end=\"2988\">\n<p data-start=\"2903\" data-end=\"2988\">Advanced insights without SQL knowledge: more analysis and continuous optimization.<\/p>\n<\/li>\n<li data-start=\"2989\" data-end=\"3019\">\n<p data-start=\"2991\" data-end=\"3019\">Increased adoption of AMC.<\/p>\n<\/li>\n<li data-start=\"3020\" data-end=\"3101\">\n<p data-start=\"3022\" data-end=\"3101\">A shift in the role of agencies (less mechanical work, more strategic input).<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3103\" data-end=\"3215\">Amazon is not just launching a new feature\u2014it is redefining how work gets done within its advertising ecosystem.<\/p>\n<h2 data-start=\"3217\" data-end=\"3230\">Conclusion<\/h2>\n<p data-start=\"3232\" data-end=\"3442\">Amazon Ads Agent is not just another tool; it is a <strong data-start=\"3283\" data-end=\"3304\">structural change<\/strong> that will automate most repetitive tasks, shorten processes, reduce errors, and democratize advanced analytics in Amazon Marketing Cloud.<\/p>\n<p data-start=\"3444\" data-end=\"3556\">For advertisers and agencies, it represents an opportunity to work in a more strategic and less operational way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover Amazon Ads Agent, Amazon\u2019s new AI that automates campaigns, optimizes budgets, and creates advanced analyses effortlessly &hellip; <a href=\"https:\/\/www.wannme.com\/en\/what-is-amazon-ads-agent\/\">Read More<\/a><\/p>\n","protected":false},"author":6,"featured_media":25063,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,54],"tags":[285,78,397,255],"class_list":["post-25062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-featured","tag-ai","tag-amazon-en","tag-artificial-intelligence","tag-marketplace-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Amazon Ads Agent<\/title>\n<meta name=\"description\" content=\"Discover Amazon Ads Agent, Amazon\u2019s new AI that automates campaigns, optimizes budgets, and creates advanced analyses effortlessly\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wannme.com\/en\/what-is-amazon-ads-agent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Amazon Ads Agent\" \/>\n<meta property=\"og:description\" content=\"Discover Amazon Ads Agent, Amazon\u2019s new AI that automates campaigns, optimizes budgets, and creates advanced analyses effortlessly\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wannme.com\/en\/what-is-amazon-ads-agent\/\" \/>\n<meta property=\"og:site_name\" content=\"WANNME\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-01T08:21:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wannme.com\/wp-content\/uploads\/2025\/12\/Plantilla-1_BLOG-2025-12-01T092111.019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Javier Magari\u00f1os\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Javier Magari\u00f1os\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Amazon Ads Agent","description":"Discover Amazon Ads Agent, Amazon\u2019s new AI that automates campaigns, optimizes budgets, and creates advanced analyses effortlessly","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wannme.com\/en\/what-is-amazon-ads-agent\/","og_locale":"en_US","og_type":"article","og_title":"What is Amazon Ads Agent","og_description":"Discover Amazon Ads Agent, Amazon\u2019s new AI that automates campaigns, optimizes budgets, and creates advanced analyses effortlessly","og_url":"https:\/\/www.wannme.com\/en\/what-is-amazon-ads-agent\/","og_site_name":"WANNME","article_published_time":"2025-12-01T08:21:47+00:00","og_image":[{"width":520,"height":320,"url":"https:\/\/www.wannme.com\/wp-content\/uploads\/2025\/12\/Plantilla-1_BLOG-2025-12-01T092111.019.jpg","type":"image\/jpeg"}],"author":"Javier Magari\u00f1os","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Javier Magari\u00f1os","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wannme.com\/en\/what-is-amazon-ads-agent\/#article","isPartOf":{"@id":"https:\/\/www.wannme.com\/en\/what-is-amazon-ads-agent\/"},"author":{"name":"Javier Magari\u00f1os","@id":"https:\/\/www.wannme.com\/en\/#\/schema\/person\/c4a15cd2dc73ebd0e4629c03b05fbfca"},"headline":"Amazon Ads Agent: the new AI that automates campaigns and optimizes Amazon Ads","datePublished":"2025-12-01T08:21:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wannme.com\/en\/what-is-amazon-ads-agent\/"},"wordCount":541,"publisher":{"@id":"https:\/\/www.wannme.com\/en\/#organization"},"image":{"@id":"https:\/\/www.wannme.com\/en\/what-is-amazon-ads-agent\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wannme.com\/wp-content\/uploads\/2025\/12\/Plantilla-1_BLOG-2025-12-01T092111.019.jpg","keywords":["AI","Amazon","Artificial Intelligence","Marketplace"],"articleSection":["Blog","Featured"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.wannme.com\/en\/what-is-amazon-ads-agent\/","url":"https:\/\/www.wannme.com\/en\/what-is-amazon-ads-agent\/","name":"What is Amazon Ads Agent","isPartOf":{"@id":"https:\/\/www.wannme.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wannme.com\/en\/what-is-amazon-ads-agent\/#primaryimage"},"image":{"@id":"https:\/\/www.wannme.com\/en\/what-is-amazon-ads-agent\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wannme.com\/wp-content\/uploads\/2025\/12\/Plantilla-1_BLOG-2025-12-01T092111.019.jpg","datePublished":"2025-12-01T08:21:47+00:00","description":"Discover Amazon Ads Agent, Amazon\u2019s new AI that automates campaigns, optimizes budgets, and creates advanced analyses effortlessly","breadcrumb":{"@id":"https:\/\/www.wannme.com\/en\/what-is-amazon-ads-agent\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wannme.com\/en\/what-is-amazon-ads-agent\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wannme.com\/en\/what-is-amazon-ads-agent\/#primaryimage","url":"https:\/\/www.wannme.com\/wp-content\/uploads\/2025\/12\/Plantilla-1_BLOG-2025-12-01T092111.019.jpg","contentUrl":"https:\/\/www.wannme.com\/wp-content\/uploads\/2025\/12\/Plantilla-1_BLOG-2025-12-01T092111.019.jpg","width":520,"height":320},{"@type":"BreadcrumbList","@id":"https:\/\/www.wannme.com\/en\/what-is-amazon-ads-agent\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.wannme.com\/en\/"},{"@type":"ListItem","position":2,"name":"Amazon Ads Agent: the new AI that automates campaigns and optimizes Amazon Ads"}]},{"@type":"WebSite","@id":"https:\/\/www.wannme.com\/en\/#website","url":"https:\/\/www.wannme.com\/en\/","name":"WANNME","description":"Vende m\u00e1s y cobra hoy","publisher":{"@id":"https:\/\/www.wannme.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wannme.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wannme.com\/en\/#organization","name":"Wannme","url":"https:\/\/www.wannme.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wannme.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.wannme.com\/wp-content\/uploads\/2024\/05\/logo-white-wannme.png","contentUrl":"https:\/\/www.wannme.com\/wp-content\/uploads\/2024\/05\/logo-white-wannme.png","width":749,"height":103,"caption":"Wannme"},"image":{"@id":"https:\/\/www.wannme.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.wannme.com\/en\/#\/schema\/person\/c4a15cd2dc73ebd0e4629c03b05fbfca","name":"Javier Magari\u00f1os","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/517462fe04277b27db3e64d63e2cd79cf8ac14c8e8f25ccdc4d05a424df2bf6d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/517462fe04277b27db3e64d63e2cd79cf8ac14c8e8f25ccdc4d05a424df2bf6d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/517462fe04277b27db3e64d63e2cd79cf8ac14c8e8f25ccdc4d05a424df2bf6d?s=96&d=mm&r=g","caption":"Javier Magari\u00f1os"}}]}},"_links":{"self":[{"href":"https:\/\/www.wannme.com\/en\/wp-json\/wp\/v2\/posts\/25062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wannme.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wannme.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wannme.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wannme.com\/en\/wp-json\/wp\/v2\/comments?post=25062"}],"version-history":[{"count":1,"href":"https:\/\/www.wannme.com\/en\/wp-json\/wp\/v2\/posts\/25062\/revisions"}],"predecessor-version":[{"id":25069,"href":"https:\/\/www.wannme.com\/en\/wp-json\/wp\/v2\/posts\/25062\/revisions\/25069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wannme.com\/en\/wp-json\/wp\/v2\/media\/25063"}],"wp:attachment":[{"href":"https:\/\/www.wannme.com\/en\/wp-json\/wp\/v2\/media?parent=25062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wannme.com\/en\/wp-json\/wp\/v2\/categories?post=25062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wannme.com\/en\/wp-json\/wp\/v2\/tags?post=25062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}