{"id":29860,"date":"2026-04-27T09:47:55","date_gmt":"2026-04-27T07:47:55","guid":{"rendered":"https:\/\/www.wannme.com\/?p=29860"},"modified":"2026-04-27T09:47:55","modified_gmt":"2026-04-27T07:47:55","slug":"selling-100000-eur-per-month-on-amazon-does-not-mean-you-receive-that-amount-monthly","status":"publish","type":"post","link":"https:\/\/www.wannme.com\/en\/selling-100000-eur-per-month-on-amazon-does-not-mean-you-receive-that-amount-monthly\/","title":{"rendered":"Selling \u20ac100,000 per month on Amazon does not mean you get that the same month"},"content":{"rendered":"

Generating \u20ac100,000 per month on Amazon<\/strong> is undoubtedly a major milestone for any seller. But there is one very important question to consider:<\/p>\n

How much money do you actually have available to operate, restock inventory, launch campaigns, or grow?<\/strong><\/p>\n

Selling \u20ac100,000 per month is not the same as having access to that liquidity when you need it.<\/p>\n

In this article, we will run a realistic, standardised simulation to understand what happens to the liquidity of an Amazon seller generating \u20ac100,000 per month and getting paid through the standard Amazon settlement cycle. Then, we will look at how the scenario changes when the seller can access their sales earlier.<\/p>\n

Context for the simulation<\/h2>\n

Let\u2019s imagine an Amazon store generating \u20ac100,000 per month<\/strong>, with an estimated 5% return rate<\/strong>, 15% Amazon commission<\/strong>, and \u20ac0 in Amazon logistics or advertising costs<\/strong>. With these assumptions, its net operating revenue would be around \u20ac80,750 per month<\/strong>.<\/p>\n

With a standard 14-day payment cycle, there are two settlements per month: one in the middle of the month and another at the end. We also need to consider that orders are paid 10 days later, due to the DD+7 system: we assume 3 days from order placement to delivery, plus Amazon\u2019s additional 7-day policy, making 10 days in total.<\/p>\n

All sales made before that 10-day window leading up to the settlement are included in that settlement.<\/p>\n

So, in a given month, the settlement on day 14 would include sales from day 1 to day 4 of the month. The second settlement, on day 30, would include sales from day 5 to day 20.<\/p>\n

Therefore, within the month, you would collect the sales from the first 20 days. This means that a significant part of the money generated by the business is not available when it is often needed most: to restock inventory, react to an opportunity, or correct a drop in stock.<\/p>\n

Let\u2019s do the maths.<\/p>\n

Step 1: how much you sell per day if you generate \u20ac100,000 per month<\/h2>\n

If we divide \u20ac100,000 by 30 days, the daily average is:<\/p>\n

\u20ac3,333.33 gross per day<\/strong><\/p>\n

This matters because Amazon does not retain an abstract monthly amount. You generate sales every day, but access to that money is not immediate.<\/p>\n

Step 2: subtract returns<\/h2>\n

If we assume a return rate of 5%<\/strong>, the average daily returned amount would be:<\/p>\n

\u20ac166.67 per day<\/strong><\/p>\n

Daily sales after returns would be:<\/p>\n

\u20ac3,166.67 per day<\/strong><\/p>\n

Step 3: subtract the estimated Amazon commission<\/h2>\n

Applying an estimated Amazon commission of 15%<\/strong> on sales after returns:<\/p>\n

\u20ac475.00 per day<\/strong><\/p>\n

Therefore, the daily amount after returns and commission would be:<\/p>\n

\u20ac2,691.67 per day<\/strong><\/p>\n

Over a full month, that equals:<\/p>\n

\u20ac80,750 net per month<\/strong><\/p>\n

How much money can remain retained if you sell \u20ac100,000 per month on Amazon?<\/h2>\n

This is the point we mentioned earlier, and it can surprise many sellers.<\/p>\n

With a standard 14-day payment cycle, the monthly cash position would look like this:<\/p>\n