That’s right – Amazon Prime Day 2025 is just around the corner.
If you’re a marketplace seller, you already know this is one of the biggest events of the year. Thousands of shoppers go online looking for exclusive deals, and the sellers who come prepared take the biggest slice of the pie.
Although Amazon hasn’t confirmed the official date yet, all signs point to July 8–11, 2025, following the trend from previous years, with four full days of deals.
What is Amazon Prime Day?
Prime Day is an annual event exclusive to Prime subscribers, during which Amazon launches thousands of flash deals over 48 to 72 hours.
What began as a one-off campaign in 2015 has now become one of the highest-traffic, highest-sales periods of the year — even outperforming Black Friday in some categories.
For sellers, it’s a golden opportunity to boost sales, increase visibility, and gain new customers — if they know how to make the most of it.
Who can benefit from selling during Prime Day?
- FBA Sellers (Fulfillment by Amazon)
If you use Amazon’s logistics (FBA), you’re eligible to participate in special Prime promotions such as:
-Prime Exclusive Discounts
-Flash Sales
-Prime Day Deals - SFP Sellers (Seller Fulfilled Prime)
You can also offer Prime discounts if you have active Seller Fulfilled Prime status — that is, if you meet Amazon’s strict shipping and service standards to use the Prime badge with your own logistics.
What are the dates for Amazon Prime Day 2025?
Estimated date: July 8–11, 2025.
Although Amazon has not confirmed the official dates yet, it’s likely the event will take place from Tuesday, July 8 to Friday, July 11 — just like in 2023 and 2024.
As a seller, what matters most isn’t waiting for the final announcement — it’s preparing your strategy now.
How to get ready for Prime Day: 4 keys to success
Here are four essential tips to help you hit the ground running for Prime Day 2025:
1. Plan your inventory in advance
One of the most common mistakes is underestimating the surge in demand.
Check your past Prime Day sales, talk to your suppliers, and make sure you have enough stock of your hero products. Inventory levels can make the difference between selling out… or doubling your revenue.
Bonus tip: If you need cash flow to stock up, there are financial solutions like advance payouts that help you unlock funds and seize opportunities.
2. Optimize your product listings
Remember: Amazon customers make decisions in seconds.
Your titles, bullet points, images, and descriptions should be perfectly optimized to stand out. Invest in A+ Content if possible, review your keywords, and make sure every listing clearly communicates value.
3. Adjust your advertising strategy
Traffic increases dramatically during Prime Day… but so do ad costs.
It’s crucial to define your campaign strategy: which products to push, what budget to allocate, and what creatives to use.
Pro tip: Prepare your campaigns early and run A/B tests beforehand.
4. Prepare your deals on time
Great deals aren’t made last-minute.
Amazon sets specific deadlines to submit deals to appear on the Prime Day storefront. Decide which products to feature, what discounts to offer, and meet Amazon’s timelines to avoid missing out.
What can you do today to get ready for Prime Day?
- Review your inventory and plan stock.
- Request early payouts if you need liquidity for more stock or ad spend.
- Optimize your listings with updated content.
- Build an ad strategy tailored to your product catalog.
- Check Amazon’s official calendar so you don’t miss any key deadlines (marketplaces are strict about this).
Need funding to face Prime Day?
At Wannme, we help Amazon sellers by paying them every day, so they can reinvest in stock, advertising, and operations exactly when they need it most.
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Conclusion: you win during Prime Day before it begins
Prime Day isn’t just an event — it’s a race, and the best-prepared sellers win.
Start now: optimize your catalog, secure your cash flow, and get ready for July. One thing is clear — the sellers who plan ahead are the ones who sell the most.
