Amazon Haul: The Response to the Rise of Low-Cost Shopping
Amazon is doing it again. Since October 2025, the eCommerce giant has rolled out Amazon Haul in Spain — a new section focused on low-cost products, offering thousands of items under €20, with fast delivery and Prime guarantees.
The goal is clear: to win back young consumers who have migrated to platforms like Shein and Temu, while reinforcing its dominance in the global marketplace ecosystem.
Amazon isn’t just competing on price — it’s competing on trust, logistics, and customer experience. With Haul, the company is redefining what it means to sell affordably without sacrificing quality or service.
What Is Amazon Haul and How Does It Work?
Amazon Haul is a category within the marketplace that gathers affordable products across fashion, home, beauty, tech, décor, and accessories.
The interface takes inspiration from a highly visual style: colorful product grids, fast filters, and urgency-driven tags like “limited offer” or “only a few left.”
Key Features:
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🎯 Ultra-competitive pricing, focusing on items below €20.
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🚀 Prime delivery within 24–48 hours for most products.
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♻️ Mix of local and global brands, allowing small sellers to gain visibility.
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🛒 Mobile-first experience, designed for impulse shopping on smartphones.
This strategy reinforces Amazon’s position as a comprehensive marketplace, covering both premium and budget shopping experiences.
The Strategy Behind Amazon Haul: Competing with Other Marketplaces
The rise of price-driven marketplaces has reshaped the eCommerce landscape. These platforms popularized the idea of “fun and affordable shopping”, using ultra-low prices and viral social media campaigns to capture attention.
Amazon is responding through Haul by leveraging its key strengths:
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Unmatched logistics infrastructure (local warehouses and fast delivery).
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European consumer trust, built on easy returns and reliable service.
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A verified seller ecosystem, ensuring both safety and product diversity.
The message is clear: Amazon doesn’t want to lose ground in the low-cost eCommerce segment — but it aims to compete without compromising quality or experience.
Impact of Haul on Sellers and Brands
For Amazon sellers, this new section represents a major opportunity, but it also comes with challenges.
Opportunities:
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Higher visibility in a high-traffic category.
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Access to a younger, price-sensitive audience prone to impulse purchases.
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Chance to clear out inventory or test new products with low risk.
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Synergy with Amazon’s logistics (FBA) to boost conversions.
Challenges:
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Margin pressure due to price competition.
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The need to optimize product listings with internal SEO and conversion tactics (images, titles, reviews).
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Rising competition from low-cost Asian sellers.
Amazon Haul: A Strategic Move
Spain is one of Amazon’s key investment markets. The company recently announced a €16 billion investment plan, calling Spain a “strategic market for growth in Europe.”
Launching Haul here first makes sense:
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Spanish consumers are price-conscious but value trust and speed.
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Chinese marketplaces are expanding aggressively in the region.
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Spain has a strong Amazon logistics network.
Haul is therefore a localized response to Spain’s shopper profile: people who want to save money without taking risks.
The Future of Low-Cost eCommerce
The launch of Amazon Haul confirms that the future of eCommerce will be multi-layered:
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Premium platforms for established brands.
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Vertical marketplaces specialized in specific categories.
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Low-cost ecosystems with accessible, high-turnover products.
Amazon isn’t reinventing the way people shop — it’s absorbing market trends under its umbrella of trust, logistics, and post-sale service.
Conclusion: Amazon Haul Redefines “Quality Low-Cost”
Amazon Haul marks a turning point. It’s no longer just about selling cheap — it’s about creating a low-cost shopping experience that’s reliable, fast, and enjoyable.
For sellers, it’s a growth opportunity. For marketplaces, it’s a differentiation challenge. And for consumers, it’s a new way to shop with less friction and more confidence.
