Do you offer Bizum, Apple Pay and Google Pay as paying methods? How to maximize your payment options

There’s a decisive moment when selling products or services online: the payment. Many abandoned carts or failed transactions aren’t about price or product—they’re about payment. More specifically, the friction customers face when trying to pay.

Payment as Part of the User Experience

According to a report from the Bank of Spain based on the ECB’s 2024 SPACE survey, card and mobile payments are gaining ground over cash in Spain. In 2024, 57% of in-store transactions were still made in cash, but that’s down nine points since 2022. Card payments rose from 28% to 32%, and mobile payments from 4% to 7%. The share of total payment value made in cash dropped from 51% to 45%, while mobile payments doubled to 12%.

The trend is clear: consumers are shifting toward alternative payment methods.

What Does Today’s Online Shopper Expect?

Modern consumers don’t just care about what they buy—they care about how they buy it. And payment methods play a key role. They want speed, simplicity, trust, and familiarity. That’s exactly what Bizum, Apple Pay, and Google Pay deliver. These methods have become default options in many modern e-commerce platforms.

Payment Methods That Make a Difference

Bizum: A Must-Have for Selling in Spain

Bizum is a real-time payment system built into Spanish banking apps. You only need a phone number to send or receive money. With over 28 million users in Spain relying on it for quick and secure transfers, offering Bizum on your e-commerce site can be a game-changer. There’s even an option for international Bizum payments, making it even more versatile.

Apple Pay: Speed, Security, and Trust

Apple Pay allows iPhone users to pay online or in apps with a single tap, authenticated by Face ID or Touch ID. Projections suggest Apple Pay could account for 10% of all global card transactions by 2025—doubling its market share from around 5% in previous years.

Google Pay: The Go-To for Android Users

Google Pay is the Android equivalent of Apple Pay. It lets users pay with stored cards, without entering details manually. It’s compatible with most browsers and devices, reducing friction—especially on mobile.

What Are the Risks of Not Offering These Methods?

• Customers might abandon purchases if they don’t see their preferred payment option.

• It can make your brand look less professional or outdated, since offering modern methods shows credibility.

• You might limit your audience without realizing it—not everyone pays the same way.

• You risk losing sales to unnecessary friction, especially from people who are loyal to a specific method.

Do You Need All of Them?

Not necessarily—but offering multiple options is always a plus. It improves the customer experience and signals trust and professionalism. Every business is different, and there’s no one-size-fits-all answer. But if you’re selling online in Spain in 2025, Bizum, Apple Pay, and Google Pay are no longer optional. Customers expect them.

Is Integration Difficult?

Not all payment gateways make it easy. With our solution, you can integrate these payment methods in record time, with no complex development or tech headaches.

If you’re launching an online store or looking to optimize your checkout, our team would love to hear about your needs.

We are the payment solution that makes it easy.

Final Thought: Your Checkout Is Part of Your Sales Strategy

The payment isn’t the end of the journey—it’s where many sales fall through. Adapting to how your customers prefer to pay isn’t optional. It’s a key part of your conversion strategy.

In 2025, if you’re selling online in Spain or Europe, Bizum, Apple Pay and Google Pay are must-haves.

Get in touch with us to learn how to integrate them and boost both your conversion rate and customer trust.